The videos can be used to disseminate innovative planting and management techniques, present new machinery and equipment, show the quality of the products offered and transmit information about the origin of the food. In addition, they can be used to strengthen the relationship between producers and consumers, showing the work routine in the field and care for the environment.

With the easy access to the internet, it is possible to share videos on several platforms, such as social networks, YouTube channels and websites specialized in agribusiness. In this way, it is possible to reach a large audience, both national and international.

In addition, videos can be used to empower farmers by introducing techniques and practices that can increase productivity and profitability. This contributes to the sustainable development of the sector, while improving product quality and production efficiency.