Videos can be used to introduce the healthcare professional and their team, showing the team's experience, qualifications and specialties. In addition, videos can present testimonials from satisfied patients, contributing to greater credibility and confidence on the part of potential patients.

The videos can also be used to present the services offered, such as consultations, exams, surgeries and other procedures. It is important that the videos clearly and objectively present the characteristics and benefits of each service, contributing to the patient's decision-making.

In addition, the videos can also be used to educate patients about health issues, presenting information on the prevention, diagnosis and treatment of diseases, in addition to tips and guidelines for maintaining a healthy lifestyle.